By Wanambwa M. Rogers

Bus 24
Baby Infant Food and Formula
Although physicians recommend exclusive breastfeeding for under six months babies, infant formula can be used as an alternative, as it consists of similar nutrient contents. Infant formula consists of various nutrients, such as carbohydrates, fats, proteins, vitamins, minerals, and others (linoleic acid, prebiotic, and others), that are fed to babies for their overall development.
According to Allied Market Research, the global baby infant formula market size is estimated to be $24,043 million in 2018, and is projected to reach $45,348 million by 2025, registering a CAGR of 9.5% from 2018 to 2025.
Baby Infant Formula Key Market Segments:
By Type
1. Infant Milk
2. Follow-on-Milk
3. Specialty Baby Milk
4. Growing-up Milk
By Ingredient
1. Carbohydrate
2. Fat
3. Protein
4. Minerals
5.Vitamins
By Distribution Channel
1. Hypermarkets
2. Supermarkets
3. Pharmacy/Medical Stores
4. Specialty Stores
5. Hard Discounter Stores, etc.
As you can see, the opportunities are quite broad for you as an entrepreneur to venture into this business and given the fact that the number of middle class citizenry keeps growing worldwide, many couples have less and less time to spend it breastfeeding their young. And this is just the reality of life. This means that literally hundreds of millions of people, going to billions will look to baby infant formula for their children’s sustenance.
Again, some babies or their mothers get complications and hence breastfeeding may not be possible. The solution is baby formula.

Another thing is baby formula helps grow the bond between father and child since he can participate in the feeding too.
All these are seen as a plus and a marketing tool for you the entrepreneur. Now if you cannot deal in the manufacture of the formula, you can deal in import of or sale(this includes wholesale and retail).

Again, you can also deal in the sale of bottles and other utilities needed.
