Waves of Trend

Pic adapted from the #ENDSARS movement

By Rogers Wanambwa, Gamu Munyere & Fiona Atukunda

Before we start, you can the prolific Gamu’s work here and the equally talented Fiona’s work here.

Alright, let’s get into it:

According to the Merrium Webster dictionary, a trend is defined as: a prevailing tendency or inclination or a general movement or a current style or preference and it is from these definitions that we are going to base this article.

Of recent, there is a wave of #ENDSARS that is going on in Nigeria and the gravity and its impact are just beginning to be felt. It basically is a call “TO END POLICE BRUTALITY” and so far, the SARS, which is/was a police department that was terrorizing people was disbanded and although this had the main reason for the start of the protest, it has morphed into an even bigger wave, now calling for police reform among other things.

As of today, some people have lost their lives, some are in jail but there are always sacrifices to such struggles.

This wave of trend is not entirely new as we have seen it in Libya, Tunisia, Egypt, Iraq and other Arab countries (which was aptly dubbed the ‘The Arab Spring’ and saw most of the long time serving leaders of the countries removed from power). The latest had been in Sudan where Omar Bashir was toppled from power.

Even further back still, we find the French Revolution that lasted from May 5, 1789 – Nov 9, 1799 where King Louis XVI was toppled from power and a democracy was ushered in, birthing what we know today as the democratic country that France is.

That is one such wave of trend in the world but there are livelier ones that we are going to talk about too like waves of trend in fashion, business, sports, music, and technology and so on. Buckle in for more:

The tech era can’t go without mention as we head into a whole new decade where we have ten years of advances, challenges and triumphs to look forward to.

These advancements are quite amazing and challenging to many but none the less, they have integrated into business and all kind of industries so well, a wave that is highly influencing competitiveness and relevance today.

It is nolonger enough to tell a potential customer today why they should be attracted to your brand. You have to show them and, more than that, make them feel it and access it with ease.

Conversations, photography, videos, timely response, specific content creation, constant engagement with customers is vital in modern digital marketing.

Technology has made a lee way for all this and more to thrive leaving you with no excuse to getting out there and make life happen. As we continue into the decade, there is going to be more and more less physical interaction.

Case in point, right now meetings, church, classes, and any other form of catch-up can happen via Zoom, Google Meets, Skype and other platforms that are online. We basically got the world in our houses, only a click away, onto our doorstep everything comes.


Unlike traditional strategies, digital marketing is now available across multiple channels, allowing brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer best.

As David Cancel, founder and CEO of Drift says, “Today’s buyers expect to find what they’re looking for now, not later. As we prepare for the future, it will be more important than ever for businesses to be available across a broad spectrum of channels, and to make sure you’re communicating the way people prefer to communicate.”

This is about to get real bigger and deeper, I can nolonger see a world flexible away from the digital era. The question is, are we ready to adapt and make this work for us regardless of the field we are in?


In 2020 and beyond, the customer journey will be more dynamic and unpredictable, as it needs to respond to rapid changes in consumer desires.

After all, in the mobile age, people have become accustomed to instant gratification. If they think or talk about something, they want to learn more, see more and buy more of it with just a few clicks of a button.

Beginning of 2020 came with a wave of COVID-19 also known as Coronavirus. It is described as an infectious disease caused by a newly discovered coronavirus. It resulted in many deaths and decline of the economy worldwide. And with winter fast approaching in the Northern Hemisphere, researchers warn that COVID-19 outbreaks are likely to get worse, especially in regions that don’t have the virus’s spread under control.

As this article was being written, there were over 43 million confirmed cases according to worldometer and over 1.3 million deaths registered worldwide.

The second wave of COVID-19 is turning out to be more destructive in Europe, reporting record daily new cases during the last month. As a result, lockdowns and shutdowns are back in many countries.


Our way of living has been changed permanently changed by this pandemic and here is how:

We know now that touching things, being with other people and breathing the air in an enclosed space can be risky.

The comfort of being in the presence of others might be replaced by a greater comfort with absence, especially with those we don’t know intimately.

Instead of asking, “Is there a reason to do this online?” we’ll be asking, “Is there any good reason to do this in person?” and might need to be reminded and convinced that there is.

Unfortunately, if unintendedly, those without easy access to broadband will be further disadvantaged. The paradox of online communication will be ratcheted up: It creates more distance, yes, but also more connection, as we communicate more often with people who are physically farther and farther away—and who feel safer to us because of that distance.

Religion in the time of quarantine will challenge conceptions of what it means to minister and to fellowship. But it will also expand the opportunities for those who have no local congregation to sample sermons from afar. 

A global, noval virus that keeps us contained in our homes, maybe for months is already reorienting our relationship to government, to the outside world, even to each other. Are we ever going back to the way things were- is the question of the century.


But those are not the only waves of trend there are. Fashion and music for some reason go hand in hand and they are always changing. Different clothes come on vogue and before you know it, they are offseason like the ever-changing taste in music genres by people.

Even still, business trends have seen tremendous changes, from the agricultural industry having been the dominant industry before the industrial revolution that changed life forever as it was known back.

To the technology generation which is now edging into Artificial Intelligence as we write this piece.

What is evident is that the human mind and consequently race, is a master at riding the waves of trend that life brings it and so we as African writers are excited for our future. For the future of the African continent.

8 Replies to “Waves of Trend”

  1. World trends unearth the complexities of nations and their people. Year in, year out something comes us that either makes everything better or exposes what lies underneath and social media makes it possible for us to know about what’s happening in different spaces where we are not. The article is well written. I enjoyed reading it.

    Liked by 1 person

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